Ty Nant Times

Ty Nant donned its curly wig and strummed a few power chords at the, 'We will Rock you' launch after show party, as the official water supplier for the evening. The musical, set to be the biggest new show in London's west end, is a collaboration between Ben Elton and the worlds biggest rock band; 'Queen' and is produced by none other than Robert De Niro.

A thousand guests crammed into the London Astoria for the glittering event on Tuesday 14th May. To name but a few; Brian May, Bob Geldof, Gary Kemp, Amanda Holden were among the numerous movie and music industry VIP's enjoying the refreshments and festivities.

The funky & iconic new Ty Nant PET bottle made its clubbing debut at the 30th birthday party of Southport Weekender (26-28 April 2002). This well-established dance event at the forefront of underground dance music in the UK, is held twice a year & is now in its 15th year.

The event, which has a real soulful vibe, consisted of 6 themed areas playing anything from US soulful house & garage, rare groove, disco, soulful garage, 70s & 80s music, modern soul, soul music, hip-hop, R n' B, club classics, to progressive leftfield sounds including jazz, northern soul, deep house, latin, soulful garage, broken beats, modern soul & jazz funk.

The event which attracts one of the most musically passionate, dance floor dedicated & party mad audiences in UK club land, once again saw blinding live performances from the likes of India, Barbara Tucker, D'Influence D-vas, Georgie Porgie, Leah McCrae, The Reelists, Nicole Russo, etc. & memorable DJ sets turned by over 40 top international DJs including "Little Louie" Vega, Joey Negro, Trevor Nelson, Gilles Peterson, Danny Rampling, Erick Morillo, Norman Jay, DJ Swerve, Radio 1's Dreem Teem (UK garage all-nighter), Hanif & many more....

Internationally renowned designer lingerie company whose clients include; housewives, supermodels, transvestites and rock stars; Agent Provocateur launched their Spring Summer Collection on the 20th April this year. Ty Nant's new PET bottle held a strong presence amongst the numerous celebrities partying at owners; Joseph Corre (Vivienne Westwood's son) and Serena Rees' home.

Agent Provocateurs' highly sought after products regularly appear in high profile publications such as Vogue, Face, and Elle. and are championed by non other than Kylie Minogue in a sexy cinema advertising campaign.

The Launch of the Adidas autumn/winter collection took place at the Adidas media showroom in Covent Garden on the 11th April 2002. Over 200 style/fashion/ health and beauty journalists attended. Ty Nant was used to make Farmacia health tonics which were served up along side the stylish new PET bottle as refreshments for the guests.

Ty Nant PET was yet again the drink of choice among the extravaganza of celebrities spreading the message on Violence against Women at The Vagina Monologues charity gala. The special performance of Eve Ensler's play was held at the Royal Albert Hall on the 5th of April 2002 and featured an all star cast with many special guests marking the Culmination of V-Day 2002.

Ty Nant quenched the thirst of partygoers celebrating the launch of the new Steve Strange autobiography 'Blitzed' at the 'Rouge' club on Tuesday 26th March. Steve Strange known as, 'The head boy of the new romantic movement' collaborated with Feargal Sharkey to form the

group 'Visage.' The group reached their pinnacle with the 1980's hit 'Fade to Grey'. Guests at the book launch were entertained by numerous DJ's (including a brief set by the host himself) and performances by the cast of Boy George's musical 'Taboo'.

The Opening of Britney Spears' new film 'Crossroads' was celebrated at the In & Out Club, Piccadilly on the 25th March 2002. Ty Nants stunning new PET bottle proved to be a hit with the throng of

celebrities attending this star studded event. Party goers included bands; Blue and Mystique, Spice Girl Emma Bunton, S club seven's Rachael, Charlotte Church and SM TV's Tess Daily.

TY NANT's funky, futuristic, minimalist new PET bottle was the exclusive water served at this year's "Creative Futures" exhibition launch party, the annual awards for Creative Review Magazine, on 19/03/02. An exhibition showcasing this year's best up & coming talent within the design industry, across 15 different categories followed from 20-22 March at Whitley's shopping Centre, Bayswater, London.

The 4th annual The West Wales School of the Arts at Coleg Sir Gâr photography competition took place in March 2002 featuring the new Ty Nant PET bottle. The consistently high standard made judging difficult as always but the following winners were selected.

Ty Nant was the sole water supplier at "Another Magazine's" 2nd birthday in Paris on 10/03/02. Another Magazine, the sister publication to Dazed and Confused was launched in both London and Paris last year. This event celebrated the second year of this bi-annual magazine and coincided with the start of Paris Fashion Week.

It also marked a big feature in the new magazine of masks designed by over 200 top fashion designers that were exhibited at the party venue and auctioned in aid of the Elton John AIDS Foundation. Celebrity designers involved in this project were Vivienne Westwood, Alexander McQueen and Valentino.

The star-studded guest list included Bjork, Kylie, Kate Moss, Sophie Dahl and Sam Taylor-Wood, as well as all the designers involved in the project.

The launch party for TY NANT's visionary new asymmetrical bottle off with a splash at the opening of the Fluid Art Exhibition at the Dazed Gallery on 8 March 2002.

The photographic exhibition featured promotional photographs of supermodel Adriana Sklenarikova, taken by celebrity photographer Rankin for TY NANT's high profile PR campaign, which record the purest intertwining of human and engineered form - TY NANT's radical new curvy bottle, which evokes the fluidity of water, alongside the human contours of Adriana.

Captured by RANKIN for the pages of March Dazed & Confused, the photographs were made larger than life by the presence of Adriana and RANKIN themselves, as well as the designer of the bottle Ross Lovegrove.

The exhibition ran for 2 weeks at the Dazed Gallery, following the launch.

TY NANT's radical new asymmetrical PET bottle with its ripple effect packaging, which evokes the fluidity of water, was a clear favourite at the Bottledwaterworld Design Awards in March, beating many other household names and industry heavy-weights.

TY NANT's managing director Pietro Biscaldi on receiving the "Best Overall Concept" award at a prestigious ceremony in Ferrara, Italy said: "TY NANT is delighted to have won this award as it recognises the effort and creativity that has gone into developing this bottle. By using such a credible designer as Ross Lovegrove this first truly designer bottled water is set to revolutionise the market place."

TY NANT also scooped another award at the prestigious ceremony held in Italy on 6 March 2002. Judges at the awards were so impressed with the new bottle that they created the new "Premier Award" in its honour.

Bottledwaterworld, a highly respected publication within the industry commented: "This bottle's exquisite water-flow design is conceptually unique in terms of production delivery and a real winner. We felt that this new bottle is in a class of its own and incomparable to other plastic bottled waters on the current market. This inspired the judging panel to not only award it the Best Overall Concept, but to recognise this phenomenal innovation with an entirely separate Award category."

TY NANT Natural Mineral Water, famed for its cobalt-blue glass bottle, hit the catwalks of London Fashion Week 17-21 February 2002 to wide acclaim from designers, 'fashionista's' and celebrities as part of its current launch campaign for its revolutionary new asymmetrical bottle.

Designed by Ross Lovegrove (of Louis Vuitton, Tag Heuer, and SPACE NK celebrity spa fame) to encapsulate the natural fluidity of water, the bottle so impressed top designers Julien Macdonald and IE Uniform that they personally requested it as the refreshment of choice at their shows. Front row faces clasping the beautiful bottle at Julien Macdonald's packed out show included: the actor Rupert Everett, DJ Sara Cox, TV presenter Dani Behr, and cheeky comedy man Graham Norton.

Spokesperson for London Fashion Week, Nina Ferguson, said that  everyone just loved the new TY NANT bottle, it was almost talked about as much as the fashion on show.  In addition to sponsored fashion shows, TY NANT was the sole water provider at London Fashion Week supplying water to quench the thirst of internationally renowned models backstage at over thirty fashion shows, and 150 designer exhibition stands during the course of London Fashion Week.

TY NANT once again had a stand at Anuga 2001 (13-17 October), the largest international food fair, held every 2 years in Cologne Germany. TY NANT used this event to showcase the new PET bottle to its international market, prior to the November/December trade launch. The new design caused a stir on the stand & very positive comments were received.

TY NANT, the premium natural mineral water company famed for its cobalt-blue glass bottle, has created a cutting edge asymmetrical PET bottle specifically designed to evoke the fluidity of water.

Created by internationally renowned Welsh born designer Ross Lovegrove, this radical, visionary bottle is set to appeal to the style set with its unique ripple effect packaging which refracts light and colour in the same manner as surface reflections.

"We have received a fantastic reaction from everyone who has seen the bottle and they are really excited about our inspired design-led approach to packaging," said David Relph, TY NANT's General Manager Sales & Marketing.

For TY NANT the move into the PET market is a major departure from the premium packaged glass sector. The new PET bottle will take TY NANT into new trade sectors, and is targeted nation-wide to include stylish on-premise outlets, the impulse sector, sandwich bars and leading grocery outlets.

"Having broken all the rules in 1989 when we took the market by storm with the cobalt-blue glass bottle, we knew that this would be a tough act to follow. We felt that in order to really make waves in the growing PET sector, we had to be uncompromising in our approach, and continue to stand out from the crowd by applying good design principles to achieve product differentiation.

To facilitate this we have invested significantly in new production facilities at our headquarters in Wales. This includes the installation of a whole new production line and increased storage facilities."

An aggressive programme of trade support will include promotional offers and tailored account activity. The new bottle launch will also be supported with significant TV/film and event product placements including high impact consumer activity.

With the bottled water market set to continue its outstanding growth, TY NANT is exceptionally well placed to grow its market share dramatically over the coming years.

Ross Lovegrove

It was Ross Lovegrove's passion for shape and form and his impeccable commercial credentials that inspired TY NANT to approach him.

Lovegrove is famed for his futuristic, organic minimalist designs and is one of this century's leading international designers. After consultancy contracts in Germany, (Frogdesign) and France (Knoll), where he worked with Phillippe Starck and Jean Nouvel for the Atelier de Nimes group, Lovegrove returned to London in the 1980's and set up independently.

His products range from furniture (Knoll, Hermann, Kartell, Miller, Driade, Capellini), to cameras (Olympus & Sony), lamps (Luceplan, Mathmos) and luggage (Louis Vuitton & Samsonite).

Other projects include airline interiors for Airbus, the Bernhardt Design "Go" chair & Tag Heuer sunglasses.

17th-19th September 2001, Ty Nant had a strong presence at The Restaurant Show in Olympia, London, where the brand showcased its new PET bottle, to be launched shortly.

Ty Nant was also the sponsor of "The Modern Restaurant of the Year" award, won by The Fat Duck, London at The Restaurateurs' Restaurant of the Year 2001, in association with hotel & Restaurant magazine.

In summer 2001, Ty Nant has been undergoing a considerable expansion programme. An new warehouse extension is being built adjacent to the existing bottling hall opened in 1997, to allow for the installation of a blow-moulding production line for the new design-led PET bottle, which will be launched later this year.